Challenge: The GeoDimensional Decision Group is a big data consultancy that specializes in complex, multi-source analysis. The firm utilizes a unique analytical approach to leverage big data, geography and geospatial engineering along with social science and demography to open up an entirely new dimension of possibilities to their clients’ toughest challenges in the healthcare and law enforcement industries. As a start-up company, GeoDD needed to tell its story in a way that potential customers could easily understand the value they brought to problem solving.
Action: Create a new website with clear content and messaging that explains in laymen’s terms what GeoDD can do for its potential customers.
Results: A new website with simplified navigation and clear, concise prose was the answer to GeoDD being able to express its value statement. The content takes concepts that are extremely complex and simplifies them for the non-scientific audience to understand. Being able to clearly show the benefit of GeoDD’s unique approach to big data analysis helped them to stand out from their competition.